Ben Wolfe shared his secrets for running a successful business (or two) in Benzie County.

The husband of Sunrise Rotarian Mary Lane, Ben told what he has found important in running the two businesses in which he is involved: charter fishing and retail coffee sales. In terms of customer service the way you approach prospective customers is as important as your product or service itself. Ben tries never to say "no," instead offering an alternative if he is unable to provide a requested service.

Ben emphasized the importance of marketing, noting that it must be appealing, interactive and engaging. Some 90% of Ben's business now comes from the Internet, and he has no fewer than six different websites--all of which are mobile-enabled. As far as Ben is concerned, the "status quo" is a constantly evolving thing.

Following questions and answers Ben left us samples of his handcrafted Deep Blue Coffee blends to try.